This year I made the decision to incorporate exercise into my lifestyle; not a New Year’s resolution or anything, but an expectation. I’ve been working out an hour a day 5 days a week since around January (minus the 2 weeks I lost during and after spring break). Its funny how even the shortest vacation can throw you off your game.
Now that I’m back on track, I want to stay there. About a week ago, I made the decision to join a gym. I guess it’s not really a gym – it’s Planet Fitness.
There’s a “gym” directly behind my house, but it’s a GYM and that’s not what I need right now.
A Gym for People Who Don’t Like Gyms
[Originally Published by The New York Times January 2, 2013]
By Andrew Adam Newman
Commercials for gyms tend to feature actors who look like Calvin Klein underwear models, with physiques that most will not achieve no matter how long they spend on an elliptical machine.
A commercial for Planet Fitness tells members they won’t experience “gymtimidation” from muscle-bound brutes.
Planet Fitness’s new ad campaign promises members a “judgment-free zone” while making sport of the pretensions and excesses at rival clubs.
Planet Fitness, a national chain of about 600 fitness clubs, is introducing a campaign that mocks fitness fanatics, especially those whose devotion infringes on others.
A new commercial opens with a slight woman who is curling small dumbbells in a drab gym as a brawny man berates her like a drill sergeant.
“If you can’t handle a big girl’s workout, the little girl’s gym is right across the street!” shouts the man, a whistle hanging around his neck and his hands balled into fists, as the woman appears to be on the brink of tears. “If you were committed to this workout the way you committed to that morning doughnut, you’d be puking out your ears right now!”
The spot cuts to a flashing light and siren and the words “Lunk Alarm,” and then to the same woman in street clothes being given a tour of a Planet Fitness facility.
“And that’s why I don’t like gyms,” she says.
“Well,” begins the employee showing her around, “we’re not a gym — we’re Planet Fitness.”
The ad closes with a voice-over, which says: “No gymtimidation. No lunks. Just $10 a month.”
Read the entire article here
Some people believe that Planet Fitness embodies an environment that discriminates against the bodybuilders and fitness fanatics. Check this out!…Maybe it does.
At first I thought it was odd for a fitness center to have a designated pizza night and bagel morning; did I mention there’s a jar filled with Tootsie Rolls at the front desk. In a controlled environment how bad can it be? Most diets fail because of deprivation not because of any particular food item.
For me, Planet Fitness is a perfect fit. I know it’s early, but I absolutely love going there. I don’t feel out of place. However, I don’t necessarily feel in place either. To be completely honest, I don’t feel anything. It’s a non-issue. I don’t even think about it. Last week I met with a trainer to develop a personalize workout to fit my needs.
I don’t know if I’ll ever partake in Pizza Monday or Bagel Tuesday, but I do know that I would have never been this comfortable working out in a GYM. The fact that you’re reminded once a month that it is okay to eat “junk food” almost makes you not want it. It’s funny how things work out. No pun intended.
I’m Just Sayin’…(Damn!)